About CARDTREX North America

ICMA is excited to host our second CardTREX, a regional journey for card education. Formerly known as the ICMA North American Workshop, CardTREX North America offers enhanced education and networking. As the industry continues to evolve with new and emerging technologies, rising markets and more, each company and individual is faced with evaluating their strategy for their journey. CardTREX delivers greater education and networking to support you as you continue the trek.

Presented By ICMA

I’m Not an ICMA Member, Can I Still Attend?

CardTREX events are open to ICMA members and non members, however ICMA members receive significant discounts. Non members are encouraged to attend to see what ICMA events have to offer. See the Registration area to see related fees.

Will There be ACE Card Training & Exams at CardTREX?

Yes! We are offering ACE-P (Personalization) training and exam at CardTREX. See the ACE section for more information.

Our Exhibitors


Stay connected with CardTrex & ICMA


Join Us!

For almost 30 years, ICMA has been providing education and networking to the card manufacturing industry and continues that tradition as it hosts CardTREX North America in Richmond, Virginia. ICMA’s CardTREX event is designed for technical and card production staff who are looking to elevate and empower themselves and their company through a unique learning experience.

ICMA is THE source of fundamental and continuing education on card manufacturing and personalization. Please join us as we network and discuss card manufacturing issues in presentations and round table discussions. Topics and presenters are being chosen with you, the members in mind to educate and challenge you. Expect to learn and share in a comfortable, friendly environment.

This year I am excited to welcome you to our facility for a film manufacturing tour. Join us as we take you around the Klöckner Pentaplast’s, Gordonsville, Virginia plant and show the ins and outs of this process. It is going to be a great interactive learning experience.

I look forward to seeing you all there!

- Bill Crawford, Klöckner Pentaplast

Cardtrex North America schedule

Day 1
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Day 2
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07:30 AM
Breakfast / Networking Zone Open

Make sure to visit ICMA’s Networking Zone for the latest in card manufacturing materials, equipment and more.

08:30 AM
Elevate and Empower: Production Driving Profitability

Learn how to drive profitability through efficiency improvement and heightened quality
Featuring a 3-hour workshop on production efficiencies

Dave Logozzo, Lean Manufacturing Institute

10:00 AM

Make sure to visit ICMA’s Networking Zone for the latest in card manufacturing materials, equipment and more.

10:30 AM
Elevate and Empower: Production Driving Profitability

Learn how to drive profitability through efficiency improvement and heightened quality
Featuring a 3-hour workshop on production efficiencies

Dave Logozzo, Lean Enterprise Institute

12:00 PM
12:45 PM

This is not your typical roundtable discussion! We are shaking things up so you can have enhanced interaction with your peers on topics that matter to you and your region.

03:00 PM
Klöckner Pentaplast of America: Film Manufacturing Tour

Join us as we journey to Klöckner Pentaplast of America’s manufacturing facility for an in depth tour on films.

Please note: Direct competitors are precluded from joining the facility tour.

06:00 PM
Networking Dinner

Join ICMA for a fantastic evening of network. Meet new business partners and connect with old during this intimate dining experience.

08:00 AM
Breakfast / Networking Zone Open

Make sure to visit ICMA’s Networking Zone for the latest in card manufacturing materials, equipment and more.

08:30 AM
Speed Share

Manufacturers will have the chance to hear about our Exhibitors’ latest and best products in this fast moving Speed Share session.

09:15 AM

Make sure to visit ICMA’s Networking Zone for the latest in card manufacturing materials, equipment and more.

09:45 AM
Security Inks for Plastic Cards – Enhancing and Creating Value

Presented by Mike Walsh, SICPA Inks

Plastic cards are an integral part of our everyday lives, proving your identity, allowing you to shop, and granting authorized access to your workplace. They contain personal information and value and require effective protection against the pervasive risk of card fraud and tampering. Join this session to learn about the wide range of security inks available today and how they integrate with various elements of card production including technical considerations to offer optimal protection in response to the needs of the various card segments and card applications. From cards with basic security demands to those requiring high-level security, inks add a new dimension to anti-fraud and anti-tampering protection allowing for multi-level authentication. Additionally, you will learn how security inks do not limit creativity and design and can actually enhance your card designs, making them beautiful and secure.

10:30 AM
A Whirlwind Tour of Materials in the Card Plant: from A to Z Adhesives to Zinc Coated Plates

Presented by Bill Crawford, Klöckner Pentaplast of America

11:15 AM
Core Design Principles in Card Manufacturing

Presented by: Megan Anthony Bogard, CPI Card Group

The core is the backbone of a card design. Maximizing your card’s material when designing can give you a differentiating look and feel. There are also many things, such as perso or an activation label that can be overlooked but should be considered as a part of your finished card design.

12:00 PM

CardTREX North American concludes at 12:00pm. Please register today for lasting takeaways.

Select date to see events.

Interested in Exhibiting?

This is not your same tabletop display! Attendees will join exhibitors set up within the Networking Zone during meals and breaks and only these exhibitors will have an opportunity to promote their BEST product during our Speed Share session. You'll get to pitch your product and attendees will vote on the best product of the event.

Exhibit Fees:

Members: $975 includes an exhibit station in the Networking Zone as well as one attendee registration.

Exhibit at both CardTREX events for a savings: $875 per event (Note: this 2-event discount is available to members only.)

Non-Members: $1,200 which includes the same offering for each event.

Meet this Year's Exhibitors:

  • - Barnes International - EMV Chip, Mobile Test Tools, Mag Stripe Analysers and Consultancy
  • - H.W. Sands Corp. - IR Blocking Inks, Specialty Card Materials
  • - Oasys Technologies - Card Manufacturing Equipment
  • - SICPA - Security Inks for Plastic Cards
  • - Sun Chemical - Plastic and Laminated Inks, Coatings and MagTape
  • - Superior Tape & Label - Activation Labels, Attachment and Scratch Off Labels

For more information, contact Diane Webster-Sweeney at dwebster@icma.com or call 1-609-799-4900.

Become an exhibitor

Who Do I Contact to Exhibit?

Email Diane Webster-Sweeney for a contract or for more information. dwebster@icma.com today!

As an Exhibitor, Will I be Making a Presentation?

This year the ICMA team has added a Speed Share Session where you’ll be showcasing your best product to all attendees in a quick presentation about your product at your exhibit, to be voted on by all attendees! Once you are signed up as an Exhibitor, we will fill you in on all of the details.

Our Exhibitors



2017 Venue

This year's venue is the Omni Richmond in Richmond, Virginia, conveniently located close to the airport.

**CardTrex Attendees and Exhibitors:

ICMA Attendees and Exhibitors:

Beware of solicitation from unauthorized hotels and housing agencies. Attendees and exhibitors may be subjected to inappropriate solicitation identifying themselves from hotels or third-party housing agencies not affiliated with ICMA.

Specifically, they will offer to make hotel reservations within the Association's room block on your behalf, and some will also mis-represent that they are calling from the Omni.

ICMA is not utilizing the services of any housing service for the 2017 CardTREX events.

Reservations for ICMA should be made directly with the hotel through the web link or phone number listed on this website.


Advance Your Career and Your Company's Reputation with ACE Accreditation (ACE training and exams are available to ICMA members only.)

There's a lot of competition in the card manufacturing and personalization/fulfillment industry, but the ACE-M (Manufacturing), ACE-P (Personalization), and ACE-A (Advanced Technologies) designations will set you apart. It's awarded to people with a broad and detailed knowledge of the industry who successfully complete a rigorous exam. As the demand for experts grows, continual training and expertise are crucial for individuals – and companies – to stay ahead of the pack.

ICMA Standards Representative, David Tushie, guides you through your questions about the ACE exams and the manuals they are based upon. Through this intensive card training, ACE enrollees have the opportunity to participate in an interactive session to learn the best way to prepare and feel ready for the exam. David will go into details of the manual to ensure you are familiar with the wide variety of subject matters covered. To sign up for this seminar, the cost is $249, please click the link below and apply for the ACE program as a first step. Once your ACE application is approved, you can register for an exam, then the training seminar through the exam registration process.

Countdown to cardtrex north america June 13-14 / Omni Richmond / Richmond, Virginia, USA

Register for this event

Thank you for attending

Member Early Rate: $525 USD; Nonmember Early Rate: $750 USD

Member Regular Rate: $575 USD; Nonmember Regular Rate: $825 USD

**Please note: Your participation in the facility tour is allowable if your company is not a direct competitor of Klockner Pentaplast.

Bring your production team for this 1 1/2 day educational event. Join us for a tour of ICMA member company Klockner Pentaplast's facilities.

3 registrants - $1,425 ($475/person) early rate, $1,575 ($525/person) regular rate – a savings of $50 per person!

4 registrants - $1,800 ($450/person) early rate , $2,000 ($500/person) regular rate – a savings of $75 per person!