CardTREX Europe

8-9, November

Munich Marriott Hotel, Munich Germany

Mark Your Calendar for CardTREX Europe

As the card manufacturing industry landscape continues to evolve, organizations need to know how to adapt and grow in a competitive marketplace. Card manufacturers have an ongoing commitment to improve their productivity, performance, delivery, quality, compliance, environmental footprint and customer satisfaction. Understanding the unique solutions other manufacturers develop to universal challenges has never been more important. CardTREX Europe brings together the “who’s who” of card manufacturing executives, cutting-edge technology providers and supplier partners for the International Card Manufacturers Association’s premier European event. The one-and-a-half-day conference, which offers networking opportunities and educational presentations on trends specific to the European region, is open to ICMA members and non-members. However, ICMA members receive significant discounts.

CardTREX Europe will take place from 8-9, November at the Munich Marriott Hotel in Munich Germany. Reserve your space today! Book now!

Schedule at a Glance 

  • Monday, 7 November – Arrivals
  • Tuesday, 8 November – Full day of meetings and evening networking dinner
  • Wednesday, 9 November – Half day of meetings, conclude at 12:30

CardTREX events are open to ICMA members and non-members, however ICMA members receive significant discounts. Non-members are encouraged to attend to see what ICMA events have to offer. See the Registration area to see related fees.”

ACE training will not be available at CardTREX Europe. For further details on trainings for ICMA’s ACE programs, click here.

Virtual CardTREX schedule - Note That All Times Listed Are Eastern DayLight Time

7:00am – 10:30am ET: Europe / MEA Track
11:00am – 2:30pm ET: North America Track
07:00 - 07:15
Opening Comments / Sharing Exercise
07:15 - 07:45
Biometric Payment Cards Ready for Mass-Market Deployment, Presented by Fingerprint Cards

Speaker: Henrik Nilsson, Director of Product Management Payments & Access at Fingerprint Cards

Biometric payment cards are rising as the next innovation in bank cards. Fingerprint Cards will review how Combining extensive R&D work with key learnings from numerous pilots and first commercial launches, the latest generation technology delivers increased performance and enables the most cost-effective biometric cards to be produced while minimizing the time to market. In this session you will learn why and how biometric payment cards are now ready for mass-market deployment.  

07:45 - 08:15
Biometrics Roundtable Discussions – Collaborate with your Peers
08:15 - 08:30
08:30 - 09:15
The Growth and Global Appeal of Metal Cards, Presented by Thales Group, and Sponsor Spotlight

Speaker: Julia Caron, Head of Thales Innovative Cards Product Line, Thales DIS

Julia Caron, head of Thales Innovative Cards Product Line, is excited to share Thales’ view of the growing global appreciation and appeal for metal cards. From high net worth to mass affluent consumers and beyond, there is a metal product befitting every target segment.

09:15 - 09:45
Live Networking!

This will be a fun opportunity to talk live with fellow attendees.

09:45 - 10:30
ICMA Updates and Sustainable Innovation: Done Right, One Plus One Equals Three, Presented by Sustainable Cards

Speaker: Peo Akesson, Chairman & Founder, Sustainable Cards

Peo Akesson of Sustainable Cards will speak about his company’s experiences creating and patenting a wood card and how innovation requires stepping outside of comfort zones including the processes established by PVC card manufacturing. He will also discuss the importance of honesty, integrity and transparency when it comes to sustainability and environmental stewardess, noting it is crucial to get third-party scientific and fact-based verification.

11:00 - 11:15
Opening Comments / Sharing Exercise
11:15 - 11:45
Paper vs. Plastic: How and Why the Gift Card Industry is Migrating to Paper, Presented by Neenah Papers

Speakers: Greg Maze, Director of Product Management, Packaging, Neenah and Doug Grever, National Sales Manager, Neenah

Join Neenah Papers in a conversation about how highly engineered paper cards are making inroads into the closed loop gift card market and where the company sees additional opportunities. Let’s examine what’s driving the change—environmental and economic perspectives as well as operational considerations for card manufacturers.

11:45 - 12:15
Roundtable Discussions – Collaborate with your Peers
12:15 - 12:30
12:30 - 13:15
7 Golden Rules for a More Sustainable Card Production, Presented by Liveo Research and Sponsor Spotlight

Speaker: Luca Castellani, Export Manager, Liveo Research

Liveo Research reviews production improvements and technology that are enabling manufacturers to reduce the environmental impact of card production processes.

13:15 - 13:45
Live Networking!

This will be a fun opportunity to talk live with fellow attendees.

13:45 - 14:30
ICMA Updates and Elevating the User Experience with Specialty Cards, Presented by Valid

Speaker: Alberto Hernandez, Senior Vice President, Payments Sales & Marketing at Valid

Valid will discuss that while mobile payment options are increasing in popularity, the need for unique specialty cards and experiences is also growing. Consumers want to feel connected to the brands they associate with and having a physical contactless, metal, environmentally friendly or innovative card will not only further brand messaging but strengthen relationships with current cardholders and drive in new business.

Select date to see events.

Become an Exhibitor

This is not your typical tabletop display! Attendees will join exhibitors set up within the Networking Zone during meals and breaks, and will have an opportunity to promote their BEST product during our Speed Share session. Exhibitors will be able to pitch their product and attendees will vote on the best product of the event.


CardTREX Europe Only:

Register by 30 September: $975

Register after 30 September: $1,175

Bundle Package: Both CardTREX Europe & North America (must exhibit at both events for discounted rate)

Register by 30 September: $875 (Per Event)

Register after 30 September: $1,075 (Per Event)


CardTREX Europe Only:

Register by 30 September: $1,275

Register after 30 September: $1,475

Email Nicole Lauzon for a contract or for more information.

Again this year, we will be doing a Speed Share Session where you’ll be showcasing your best product to all attendees in a quick presentation about your product at your exhibit, to be voted on by all attendees! Once you are signed up as an Exhibitor, we will fill you in on all of the details.


Join us at the Munich Marriott Hotel in Munich Germany

  • Rate: 159 EUR, rate includes breakfast
  • Reserve by 7, October

*CardTrex Attendees and Exhibitors:

ICMA Attendees and Exhibitors: Beware of solicitation from unauthorized hotels and housing agencies. Attendees and exhibitors may be subjected to inappropriate solicitation identifying themselves from hotels or third-party housing agencies not affiliated with ICMA. Specifically, they will offer to make hotel reservations within the Association’s room block on your behalf, and some will also mis-represent that they are calling from the host hotel. ICMA is not utilizing the services of any housing service for CardTREX events. Reservations for ICMA should be made directly with the hotel through the web link or phone number listed on this website.


Advance Your Career and Your Company’s Reputation with ACE Designation

(ACE training and exams are available to ICMA members only.)

There’s a lot of competition in the card manufacturing and personalization/fulfillment industry, but the ACE-M (Manufacturing), ACE-P (Personalization), and ACE-A (Advanced Technologies) designations will set you apart. It’s awarded to people with a broad and detailed knowledge of the industry who successfully complete a rigorous exam. As the demand for experts grows, continual training and expertise are crucial for individuals – and companies – to stay ahead of the pack. At CardTREX Europe, ICMA offered the ACE-A training and exam.

To sign up for this seminar, the cost is $249, please click this link and apply for the ACE program as a first step. Once your ACE application is approved, you can register for an exam, then the training seminar through the exam registration process. Dates will be announced soon.


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Register for this event


  • Member Early Rate (by 19, October): $575 USD
  • Non-member Early Rate (by 19, October): $695 USD
  • Member Regular Rate (after 19, October): $595 USD
  • Non-member Regular Rate (after, 19, October): $725 USD
  • Member Onsite Rate: $645 USD
  • Non-member Onsite Rate: $750 USD

Stay connected with CardTrex & ICMA


Experience. Learn. Connect.

ICMA is the leading provider of education and networking in the card manufacturing industry. CardTREX Europe continued with the tradition of providing leading card industry education and networking in Munich, Germany. ICMA’s CardTREX event is designed for technical and card production staff who are looking to elevate and empower themselves and their company through a unique learning experience.

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