CardTREX North America September 27-28, 2018

Westin Edina Galleria, Minneapolis, Minnesota, USA

About CARDTREX North America

CardTREX North America is a one-and-a-half day conference that focuses on regional challenges and opportunities for card manufacturers, personalizers and suppliers along with the latest trends, technology and innovations. This event is geared to technical and production staffs as well as executives and business owners in the card industry. As the industry continues to evolve with new and emerging technologies and markets, companies are faced with evaluating their strategies for the future. CardTREX North America delivers greater education and networking on a regional level.

Our 2018 event, September 27-28, 2018, included a tour of Entrust Datacard and also featured a networking dinner and our signature Networking Zone – exhibit stations that allows card suppliers an opportunity to display product literature and other information for card manufacturers, giving production/operations personnel who typically attend CardTREX a chance to meet their suppliers. The event also features a Speed Share session, where exhibitors talk about their products, followed by a vote on the best product of the show.

CardTREX North America is open to ICMA members and non-members, however, ICMA members receive significant discounts. Non-members are encouraged to attend to see what ICMA events have to offer.

CardTREX events are open to ICMA members and non members, however ICMA members receive significant discounts. Non members are encouraged to attend to see what ICMA events have to offer. See the Registration area to see related fees.

Yes! We are offering ACE-M (Manufacturing), ACE-P (Personalization) and ACE-A (Advanced Technologies) training and exams at CardTREX. See the ACE section for more information.

Stay connected with CardTrex & ICMA


Experience. Learn. Connect.

ICMA is the leading provider of education and networking in the card manufacturing industry. This year CardTREX North America continued the tradition of providing leading card industry education and networking in Minneapolis, Minnesota. ICMA’s CardTREX event is designed for technical and card production staff who are looking to elevate and empower themselves and their company through a unique learning experience.

Thank you for joining me and fellow card industry colleagues as we networked and discussed card manufacturing and personalization trends, hot industry topics, and more. Topics and presenters were chosen with you, the members in mind to educate and challenge you. Presentations from this event are on the Member’s Only website. If you attended and are not a member of ICMA, please contact ICMA Headquarters for the presentations.

This year I am excited to have welcomed you to our member Entrust Datacard’s facility for a tour at their Shakopee, Minnesota facility on Thursday. It was a great interactive learning experience.

Thank you for attending!

– John Schneiderhan, Key Global Account Manager, Advanced Materials, Sun Chemical

Cardtrex North America schedule

Day 1
Day 2
07:30 - 08:30
Registration/ Networking Zone Opens
08:30 - 09:30
Developing Technologies that May Affect Card Manufacturers

David Tushie, ICMA Standards & Technical Representative

The card manufacturing industry has developed over many years largely around the technologies required to print on PVC plastic and the high temperature platen lamination of card component sheets.  New materials, electronic components, processes and equipment have all been introduced this century to add features, capabilities and durability to the venerable PVC transaction card.  This presentation will provide a survey of some of these more prevalent developments that may affect how cards are manufactured and personalized in the near future.

09:30 - 10:15
Results Driven Innovation in Packaging

Harriet Kessler, Director of Business Development, JohnsByrne

Innovative strategies evoke response. Whether it is acquisition, welcome kits or loyalty campaigns, innovation that tells a story leaves a lasting impression.

10:15 - 10:45
Speed Share
10:45 - 11:15
Break/ Networking Zone Open
11:15 - 12:00
Innovative Materials of the Future

Moderator: John Schneiderhan, Sun Chemical

The panelists will introduce new, innovative materials and applications used to enhance the plastic card experience.  Representatives from the following industries will demonstrate their expertise; card printer, component inlay developer, screen printing machine manufacturer and security element provider. This will be an open discussion with audience participation.

Ernest Berger – Chief Operating Officer – X-Core Technologies
Cindy Emery – Director Client Solutions – Valid
David Rose – Vice President – Sakurai, USA
Barry Gilbert – Vice President– HW Sands


12:00 - 12:45
Alive and Well: Gift and Loyalty Cards are Here to Stay

Tiffany Milbrandt, National Account Manager, CARDSource

Today’s consumers yearn for a personal experience when using their purchasing voices making Gift and Loyalty cards more relevant in the marketplace than ever before. Physical card programs have evolved in regular business practices to improve customer relationships, earn customer loyalty and bring customers back into the retailer’s brick and mortar locations while complimenting today’s online purchasing trends.

12:45 - 13:30
Lunch/ Transact!
13:30 - 14:15
What is the Wallet of the Future?

Alyssa Arredondo, Director of Financial Vertical Marketing, Entrust Datacard

From bartering goods to the gold-backed dollar, history has seen payment methods come and go on more than one occasion. Over the past few years, yet another chapter has emerged within the evolution of payments. The launch of Apple Pay in 2014, followed by Android and Samsung Pay just a year later, has sparked a rapid shift toward mobile. According to a Juniper Research study, global mobile wallet spend is expected to rise nearly 32 percent to $1.35 trillion this year alone. While mobile is sure to grab headlines throughout the next three years, it won’t be the only way consumers pay during checkout. Physical cards will still have a place in our wallets. Attendees will leave this presentation with an understanding the role physical payment cards still play in the payments landscape and how to effectively use card personalization techniques to increase card usage, customer loyalty and remain top of wallet.

14:30 - 16:30
Entrust Datacard Facility Tour
Offsite Networking Dinner
Registration/ Networking Zone Opens
08:30 - 09:15
Solving the Digital Puzzle

Guy Meeker, President and Chief Operating Officer, Teraco

This session will discuss digital printing, options, getting started, the challenges of digital printing, and the benefits of digital printing.

09:30 - 10:15
Trending Now– Expanding Card Life

Barry Mosteller, Director of Technology Engineering, CPI Card Group

Three years after the U.S. transitioned to EMV chip cards, a new problem is emerging. The complexing of a chip in EMV card manufacturing means new processes and additional materials are driving up the cost. issuers are pushing manufacturers to produce cards that will last five years in the field versus the typical three years. Learn about alternatives to PVC plastics, coatings that could make PVC cards more durable while still allowing for thermal printing, embossing and hot stamps, and the effect and costs of ISO standards.

10:30 - 11:00
Testing for Card Quality

Brad Paulson, President, Eclipse Laboratories, Inc.

Whether a card body is in development, or in production, testing can be a useful tool. Card bodies, and their properties, are the culmination of the materials that went into the construction and how they were processed. As such, testing raw materials can help identify risks, and testing returned cards can help isolate the root cause of failures.

11:15 - 12:00
Third Party Gift Card Market

Jim Cooney, President and COO, CPS Cards

Description Pending

Select date to see events.

Thank You to Our Exhibitors

Again this year, we will be doing a Speed Share Session where you’ll be showcasing your best product to all attendees in a quick presentation about your product at your exhibit, to be voted on by all attendees! Once you are signed up as an Exhibitor, we will fill you in on all of the details.

2018 Exhibitors Included:


2018 Venue

This year’s venue was the Westin Edina Galleria.

*CardTREX Attendees and Exhibitors:

ICMA Attendees and Exhibitors: Beware of solicitation from unauthorized hotels and housing agencies. Attendees and exhibitors may be subjected to inappropriate solicitation identifying themselves from hotels or third-party housing agencies not affiliated with ICMA. Specifically, they will offer to make hotel reservations within the Association’s room block on your behalf, and some will also mis-represent that they are calling from the Westin. ICMA is not utilizing the services of any housing service for the 2018 CardTREX events. Reservations for ICMA should be made directly with the hotel through the web link or phone number listed on this website.


Advance Your Career and Your Company’s Reputation with an ACE Designation

(ACE training and exams are available to ICMA members only.)

There’s a lot of competition in the card manufacturing and personalization/fulfillment industry, but the ACE-M (Manufacturing), ACE-P (Personalization), and ACE-A (Advanced Technologies) designations will set you apart. It’s awarded to people with a broad and detailed knowledge of the industry who successfully complete a rigorous exam. As the demand for experts grows, continual training and expertise are crucial for individuals – and companies – to stay ahead of the pack.

ICMA Standards Representative, David Tushie, guides you through your questions about the ACE exams and the manuals they are based upon. Through this intensive card training, ACE enrollees have the opportunity to participate in an interactive session to learn the best way to prepare and feel ready for the exam. David will go into details of the manual to ensure you are familiar with the wide variety of subject matters covered.

To sign up for this seminar, the cost is $249, please click this link and apply for the ACE program as a first step. Once your ACE application is approved, you can register for an exam, then the training seminar through the exam registration process.

Countdown to cardtrex north america September 27-28 / Westin Edina Galleria / Edina (Minneapolis), Minnesota, USA

  • 00 days
  • 00 hours
  • 00 minutes
  • 00 seconds

Register for this event


  • Member Early Rate (on or before August 31): $545 USD
  • Non-member Early Rate (on or before August 31): $750 USD
  • Member Regular Rate (after August 31): $585 USD
  • Non-member Regular Rate (after August 31): $825 USD

Thank you for joining us on a tour of ICMA member company Entrust Datacard’s facilities. **Please note: Your participation in the facility tour was allowable if your company is not a direct competitor of Entrust Datacard.

Start typing and press Enter to search