Thank you for joining us on June 10th, 2021!

About Virtual CardTREX Europe and CardTREX North America

ICMA hosted CardTREX virtually on June 10. CardTREX packed everything you expect from a card industry conference into a single-day event. CardTREX is unique in that it brings card industry professionals together for regionally focused education and networking. The event featured two tracks. Educational and networking opportunities for European/MEA track attendees were presented from 7 a.m. to 10:30 a.m. EDT. Educational and networking opportunities for North American track attendees were presented from 11 a.m. to 2:30 p.m. EDT. Both tracks featured three educational presentations on hot topics and trends specific to the region. Both tracks also featured a roundtable discussion and time for networking. Attending either track helped you learn about new technologies and trends and enhance strategic business relationships in the region of the world where you work. Attendees also gained indispensable industry insights that you can leverage to drive innovation and profitability within your organization.

  • Thank you to our Premier Sponsor!

CardTREX is an ICMA members-only event. For details on becoming an ICMA member, please contact

No, this virtual event will not host an ACE training session. For further details on trainings for ICMA’s ACE programs, click here.


  • Fee for Two or More Individuals from the Same Company to Attend One Track: $119 USD
  • Fee to Attend One Track: $139 USD

Virtual CardTREX schedule - Note That All Times Listed Are Eastern DayLight Time

7:00am – 10:30am ET: Europe / MEA Track
11:00am – 2:30pm ET: North America Track
07:00 - 07:15
Opening Comments / Sharing Exercise
07:15 - 07:45
Biometric Payment Cards Ready for Mass-Market Deployment, Presented by Fingerprint Cards

Speaker: Henrik Nilsson, Director of Product Management Payments & Access at Fingerprint Cards

Biometric payment cards are rising as the next innovation in bank cards. Fingerprint Cards will review how Combining extensive R&D work with key learnings from numerous pilots and first commercial launches, the latest generation technology delivers increased performance and enables the most cost-effective biometric cards to be produced while minimizing the time to market. In this session you will learn why and how biometric payment cards are now ready for mass-market deployment.  

07:45 - 08:15
Biometrics Roundtable Discussions – Collaborate with your Peers
08:15 - 08:30
08:30 - 09:15
The Growth and Global Appeal of Metal Cards, Presented by Thales Group, and Sponsor Spotlight

Speaker: Julia Caron, Head of Thales Innovative Cards Product Line, Thales DIS

Julia Caron, head of Thales Innovative Cards Product Line, is excited to share Thales’ view of the growing global appreciation and appeal for metal cards. From high net worth to mass affluent consumers and beyond, there is a metal product befitting every target segment.

09:15 - 09:45
Live Networking!

This will be a fun opportunity to talk live with fellow attendees.

09:45 - 10:30
ICMA Updates and Sustainable Innovation: Done Right, One Plus One Equals Three, Presented by Sustainable Cards

Speaker: Peo Akesson, Chairman & Founder, Sustainable Cards

Peo Akesson of Sustainable Cards will speak about his company’s experiences creating and patenting a wood card and how innovation requires stepping outside of comfort zones including the processes established by PVC card manufacturing. He will also discuss the importance of honesty, integrity and transparency when it comes to sustainability and environmental stewardess, noting it is crucial to get third-party scientific and fact-based verification.

11:00 - 11:15
Opening Comments / Sharing Exercise
11:15 - 11:45
Paper vs. Plastic: How and Why the Gift Card Industry is Migrating to Paper, Presented by Neenah Papers

Speakers: Greg Maze, Director of Product Management, Packaging, Neenah and Doug Grever, National Sales Manager, Neenah

Join Neenah Papers in a conversation about how highly engineered paper cards are making inroads into the closed loop gift card market and where the company sees additional opportunities. Let’s examine what’s driving the change—environmental and economic perspectives as well as operational considerations for card manufacturers.

11:45 - 12:15
Roundtable Discussions – Collaborate with your Peers
12:15 - 12:30
12:30 - 13:15
7 Golden Rules for a More Sustainable Card Production, Presented by Liveo Research and Sponsor Spotlight

Speaker: Luca Castellani, Export Manager, Liveo Research

Liveo Research reviews production improvements and technology that are enabling manufacturers to reduce the environmental impact of card production processes.

13:15 - 13:45
Live Networking!

This will be a fun opportunity to talk live with fellow attendees.

13:45 - 14:30
ICMA Updates and Elevating the User Experience with Specialty Cards, Presented by Valid

Speaker: Alberto Hernandez, Senior Vice President, Payments Sales & Marketing at Valid

Valid will discuss that while mobile payment options are increasing in popularity, the need for unique specialty cards and experiences is also growing. Consumers want to feel connected to the brands they associate with and having a physical contactless, metal, environmentally friendly or innovative card will not only further brand messaging but strengthen relationships with current cardholders and drive in new business.

Select date to see events.

Stay connected with CardTrex & ICMA

A One Day, Virtual Experience

ICMA is a leading provider of education and networking in the card industry. In it’s virtual format, CardTREX will pack everything you expect from a card industry conference into a single-day event. CardTREX is unique in that it brings card industry professionals together for regionally focused education and networking.

Meet Our Exhibitors!

This is not your same tabletop display! Attendees joined exhibitors set up within the Networking Zone during meals and breaks and only these exhibitors had an opportunity to promote their BEST product during our Speed Share session. Exhibitors pitched their product and attendees voted on the best product of the event, which was Oasys Technologies. Oasys presented their extensive capabilities for the precise collation of card body and Electronic Identification materials.

Below is a list of exhibitors at this year’s CardTREX Europe:

  • Barnes International – Card and Contactless Device Personalization Test Tools and Systems for Scheme Certification and QC testing.  ISO and CQM test tools for Magnetic Stripe and Contactless/Dual Interface. EMV training and consultancy. P3 Data Preparation Systems.
  • Cardel – Supplier of Lamination Plates, Lamination Pads, Heat Activated Chip Adhesives and Pre-laid Mag Strip on Overlay
  • Graph-Tech USA – TotalMag – Magnetic Encoding System and eZID- RFID Encoding
  • Oasys Technologies – Manufacturer of Card Production Machinery

For more information, contact Diane Webster-Sweeney at or call 1-609-799-4900.

Email Diane Webster-Sweeney for a contract or for more information.

At this year’s virtual event, sponsors will be for both the Europe track and North America track and will have the opportunity to speak for 5 minutes to all attendees.

2021 Exhibitors Include:


2021 Venue: Zoom

*CardTrex Attendees and Exhibitors:

ICMA Attendees and Exhibitors: Beware of solicitation from unauthorized hotels and housing agencies. Attendees and exhibitors may be subjected to inappropriate solicitation identifying themselves from hotels or third-party housing agencies not affiliated with ICMA. Specifically, they will offer to make hotel reservations within the Association’s room block on your behalf, and some will also mis-represent that they are calling from the host hotel. ICMA is not utilizing the services of any housing service for the 2019 CardTREX events. Reservations for ICMA should be made directly with the hotel through the web link or phone number listed on this website.


Advance Your Career and Your Company’s Reputation with ACE Designation

(ACE training and exams are available to ICMA members only.)

There’s a lot of competition in the card manufacturing and personalization/fulfillment industry, but the ACE-M (Manufacturing), ACE-P (Personalization), and ACE-A (Advanced Technologies) designations will set you apart. It’s awarded to people with a broad and detailed knowledge of the industry who successfully complete a rigorous exam. As the demand for experts grows, continual training and expertise are crucial for individuals – and companies – to stay ahead of the pack. At CardTREX Europe, ICMA offered the ACE-A training and exam.

To sign up for this seminar, the cost is $249, please click this link and apply for the ACE program as a first step. Once your ACE application is approved, you can register for an exam, then the training seminar through the exam registration process. Dates will be announced soon.

Countdown to CardTREX

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